I am mxles

Young entrepreneur, digital designer, lead gen guru, & social media savant.

Growth Insights »

What you'll find here.


User acquisition and retention.

Learn more about how to grow and retain a large user base and audience. You can download all of my predictive models, marketing workflows, and more.

Check out the best practices for user acquisition. »


Experimental growth strategies.

With the a constantly evolving tech landscape, cracking the code of growth is difficult. I'll delve into experimental growth strategies that I'm constantly developing.

Read about my experimental growth strategies. »


Design fundamentals.

Well-considered design changes our lives. I believe that all technical marketers should consider design to be another tool that they can use to acquire and retain users.

Learn the fundamentals of design. »


I solve meta problems by use of well-considered data.

I create frameworks, workflows, and experimental methodologies that have helped companies of all sizes achieve authentic, sustainable, and explosive growth. On this site, I publish all of the best insights from the projects I'm working on. 

My Projects »

Here are my growth insights.


The Economics of CX

Here, I discuss how well-designed customer experience increases the LTV of each customer, therefore, improving the health of your organization.

Read Now » 


The CAC Bathtub

In this essay, I delve into a more dynamic and flexible way to predict and calculate CAC/LTV. You can also download my modular CAC/LTV model to help make better predictions about the health of your business.

Read Now » 


The Intersection of User Acquisition and User Research

In this essay, I explain my framework and methodology concerning the importance of user research before launching a product. 

Read Now »

Go On, Say Hello

Helping companies of all sizes grow is my passion.

For much more intriguing and profound conversation about growth, let's hop on a call or meet for coffee.

Say Hello »

Join the growth grind.

I'll send out a newsletter - approximately twice per month - that shares insights from the projects I'm currently working on.

About Me

I'll be, like the trees, and grow while no one is watching.

I'm the Founder and CEO of chickpea, a Venice-based growth hacking and technology studio. We help early stage companies achieve authentic, sustainable, and explosive growth.