i am mxles

Entrepreneur, digital designer, lead gen guru & complexity researcher.

I am the founder + CEO of chickpea, an LA-based growth marketing engine that combines services, software and big data to optimize, execute & scale customer acquisition for brands of all sizes. I’ve had the privilege to work with some of the best entrepreneurs, acquisition specialists, CEOs, engineers, designers and humans all over the world—I publish all of the insights I gain from working with them on this site.


growth insights

What I write about


User acquisition and retention

Learn more about how to grow and retain a large user base and audience. You can download all of my predictive models, marketing workflows, and more.

Check out the best practices for user acquisition. »


Experimental growth strategies

With the a constantly evolving tech landscape, cracking the code of growth is difficult. I'll delve into experimental growth strategies that I'm constantly developing.

Read about my experimental growth strategies. »


Fundamentals of UX for growth

Well-considered design changes our lives. I believe that all technical marketers should consider design to be another tool that they can use to acquire and retain users.

Learn the fundamentals of design. »



I help companies achieve intelligent growth by studying and deconstructing complex systems.

I create frameworks, workflows, and experimental methodologies that have helped companies of all sizes achieve authentic, sustainable, and explosive growth. On this site, I publish all of the best insights from the projects I'm working on. 


essays & articles

Growth insights


The Economics of CX

Here, I discuss how well-designed customer experience increases the LTV of each customer, therefore, improving the health of your organization. In our uber-competitive world, CX is both a differentiator and defensible mote.

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The CAC Bathtub

In this essay, I delve into a more dynamic and flexible way to predict and calculate CAC/LTV. You can also download my modular CAC/LTV model to help make better predictions about the health of your business.

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The Intersection of User Acquisition and User Research

In this essay, I explain my framework and methodology concerning the importance of creating different types of acquisition campaigns for different types of users/customers.

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A lil’ bit about me

Real growth happens when no one is watching.

I fundamentally believe that the real movers and shakers, innovators and leaders are not those who we know, see in the news or even look up to. Whether it’s revenue growth or personal growth—keep your head down, focus on the process and invest in your knowledge and skills. Success is a byproduct of this, and the real leaders know it. Be like the trees, and grow while no one is watching.


Go on, say hello

Let’s grab a cold brew on me?

Fill out the form below to contact me. I always the welcome the opportunity to grab coffee or hop on a call to discuss growth strategies.

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